jeu — jenn kim

Jeu

Brief: 2025 | Branding & Packaging | Dallas, TX | Self-initated

Roles: 100%. print production, product mockup, logo design, product sourcing

Concept: Last year when I moved to Dallas, I picked up a new hobby- Tennis. It was always a hot debate in the racquet community of if pickleball is superior or tennis. In a sports sense, I loved tennis to get me sweating. I joined tennis in hopes to find a community and sense of belonging in a new space. But in a community sense, pickleball was way superior. Thinking about a way to grow the tennis community, I believed would be branding. Perhaps a small talk can spark through the products?- is how this project started.

Mockup to production
Hat design was actually produced!! thanks to Etsy.